East Side Audiology

Hearing Aids

When selecting a hearing aid there are two separate areas to consider. The first is the style (what it will look like) and the second is the technology inside the hearing aid (how will it perform).

First area to consider is style of hearing aid. The style may be determined by:

  • Degree and frequencies of hearing loss
  • Ear anatomy
  • Lifestyle needs
  • Manual dexterity
  • Cosmetic preferences


The following are the main styles of hearing aids. Your final decision will be based on the degree of your hearing loss, your listening needs, and your personal preference.

Completely-in-the-canal (CIC):
The smallest hearing aid on the market. It usually requires a "removal string" due to its small size and the fact that it fits so deeply into the canal. Accommodates mild to moderate hearing loss.

In-the-canal (ITC):
This is slightly bigger than the CIC. It provides more options than a CIC. Accommodates mild to moderate hearing loss.

In-the-ear (ITE):
This fills the whole "bowl" of the ear. It may be easier to handle due to the larger size. Accommodates mild to moderately severe hearing loss.

Behind-the-ear (BTE):
The hearing aid sits behind the ear and transmits sound into the ear canal via an ear mold. One of the more flexible hearing aids. Accommodates mild to profound hearing loss.

Behind-the-ear micro hearing aids
This BTE can be "open fit" or fit with a conventional ear mold. It is micro-sized for greater discretion. Accommodates mild to moderate hearing loss.

Receiver-in-the-ear (RITE):
With this BTE, the speaker of the hearing aid sits inside the ear canal providing more natural sound. Accommodates mild to severe hearing loss.

Remember that no hearing aid style is better than another: It is simply a matter of choosing the one that's right for you!


The second area to be considered is technology. The choice of technology in the hearing aid is determined by your lifestyle, listening needs and budget.

The majority of hearing aids today are digital. Digital processing enables the hearing aids to amplify in specific accordance with the hearing aid wearer's hearing loss. Digital hearing aids separate sound into different frequency regions and amplify each region selectively. The processing within hearing aids enables different amounts of amplification for soft, moderate, and loud sounds. Therefore soft sounds are audible but loud sounds are not uncomfortable, resulting in excellent sound quality and better speech understanding in noise.

Below are some features available. They may be dependent on the technology level chosen. Selecting appropriate technology will depend on you lifestyle and communication needs.

Directional Microphones
Works to improve speech understanding in background noise. Applies preference to sound in front of the wearer and works to reduce what they perceive as unwanted noises from behind the wearer.

Noise Reduction
Works to determine if the environment contains unwanted background noise and reduces the level of noise if present. Background noise is less annoying which aids in listening comfort.

Feedback Management
Works to reduce or eliminate whistling. Hearing aid wearer's comfort is improved.

Wind Noise Reduction
Works to reduce noise created from wind blowing across the hearing aid's microphone(s). Designed to improve comfort for persons who spend a lot of time outdoors.

Data Logging/Learning
The ability of the hearing aid to track and learn the hearing aid wearer's preferences in various listening environments. This information can assist the hearing professional in making future programming adjustments and/or allows the hearing aid to adapt to the wearer's preferences.

Bluetooth Interface
Establishes a wireless connection between hearing aids and Bluetooth compatible devices. Designed to improve wearer convenience and use with devices such as cell phones, iPods, TV, and computers.

As you can see, there are many decisions to make when choosing a hearing aid. We have the expertise to find the right combination to assure your successful hearing aid fitting.

Other Available Products:

Assistive Listening Devices
Telephone amplifiers, infra red TV systems, amplified alarm clocks, hands free cell phone options, FM options for hearing aids, etc.

Hearing Aid Accessories
We also provide custom swim molds, ear protection, musician ear plugs, hunters' noise plugs, personal listening ear molds for cell phones and iPods, hearing aid batteries and accessories.


Hear better with both ears (PDF)

Getting the most out of your hearing

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Contact us at:
Phone: 212-327-1155
Hours: Monday - Friday
9am - 5pm
Special hours by appointment

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